So I was in my favorite Stop & Rob earlier tonight and a particular product caught my eye. I don't know when they switched from calling Velveeta a "Cheese Food" to calling it a "Cheese Product". Pretty sad, they won't even let them call it food anymore. Just some approximation of what cheese is supposed to be. I think there is a mighty parallel here with the mass media. Not so much an information source but more of a "News Product" we get fed. And just to digress a half step further, I found this picture on Amazon.com. People actually write product reviews for Velveeta. What the hell!?
Sunday, January 14, 2007
A Rebranding Suggestion
So I was in my favorite Stop & Rob earlier tonight and a particular product caught my eye. I don't know when they switched from calling Velveeta a "Cheese Food" to calling it a "Cheese Product". Pretty sad, they won't even let them call it food anymore. Just some approximation of what cheese is supposed to be. I think there is a mighty parallel here with the mass media. Not so much an information source but more of a "News Product" we get fed. And just to digress a half step further, I found this picture on Amazon.com. People actually write product reviews for Velveeta. What the hell!?
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