Saturday, December 01, 2007

Future Branding

I’ve had a little thought dingle berry floating around my head for a few years. I wonder what kind of sports mascots we’re going to have in one hundred or two hundred years. The Pittsburg Pirates and the Tampa Bay Buccaneers inspired this power think. Pirates were the equivalent of common thugs back in their day. For that matter, there are still parts of the world where people are killed by pirates. I suppose the difference is nobody in our society is dying at their hands. Once everyone who was victimized by a given group of criminals or thugs is gone the stigma dies out with them.

So this leads to my only partially joking hypothesis. A hundred years from now Los Angeles will have a pro sports team called the Crips. New York will have one called La Cosa Nostra. Detroit will probably have one called the Jihadis. And our current home town of Atlanta will most likely have a team of some variety called the Thugs or the Pimps. Not too much of a stretch of the imagination if you just go forward far enough.

Ares

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